alt/shift/ adds Catch and Bakers Delight to its growing list of clients
Creative communications agency alt/shift/ has been appointed to manage catch.com.au’s public relations account following a competitive pitch process.
Appointed in both a retained and project capacity, alt/shift/ will work closely with the Catch team across its new brand direction, kicking off PR activity to amplify Catch’s major sponsorship with The Block 2022.
alt/shift/’s other clients include Carsales, Deliveroo, Officeworks, Metricon Homes, and Air New Zealand, among others.
Catch marketing director, Peita Golden, said: “Both PR and content plays a significant role in encouraging Australians to start their shopping journey with Catch. alt/shift/ was a natural partner for us and we’re thrilled with the impact they’re having already.”
Expanding the national agency’s retail offering, the appointment of Catch comes less than one year after alt/shift/ welcomed Officeworks as a retained client across corporate and consumer initiatives.
alt/shift/ managing director, Elly Hewitt, commented: “Catch is Australia’s leading online marketplace with an incredible breadth and depth to its product offering. This gives us ample opportunity to celebrate its offering nationwide via creatively-led earned campaigns that get people talking. We couldn’t be more excited to welcome another Wesfarmers brand to our client portfolio.”
And it’s not the only recent appointment alt/shift is celebrating. Following the completion of two successful campaigns, alt/shift is now the agency of record for Australia’s beloved Bakers Delight.
Bakers Delight corporate affairs manager, Scott Darkin added: “The alt/shift/ team have delivered some great project outcomes for us in recent years, so we are delighted to be welcoming them to the Bakers Delight family on a more ongoing basis. We have many great stories to share with our customers so we are looking forward to working with alt/Shift on bringing them to life.”
alt/shift/ Melbourne general manager, Sam Vassos, noted: “we loved partnering up with the team at Bakers Delight to deliver campaigns celebrating their 40th Birthday campaign in 2021 and more recently the relaunch of their Cape Seed Loaf. We’re looking forward to continuing our partnership and sharing the many great stories this iconic brand has to tell.”
Further extending alt/shift/’s reach into F&B and retail sectors, both appointments have seen the agency applies its fresh thinking ethos to generate further awareness and excitement around two much-loved Australian brands.
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