Alt/shift, Poem, HWBK and others triumph at 2024 Mumbrella CommsCon Awards

The winners of the 2024 CommsCon Awards have been announced, with a broad sweep of Australia’s public relations and communications industry agencies and individuals being recognised.

Alt/shift took out the title of PR Agency of the Year – Large, while PR Agency of the Year – Midsize went to Poem and SPEAK Communications took home PR Agency of the Year – Boutique/Small. Cube was highly commended for the Midsize category.

Snack PR was awarded Best New-Comer of the Year.

And for helping spread the word on memorable campaigns, other agency winners include Ogilvy PR (for KFC’s Kentucky Fried Couture campaign), and Howatson+Company (for Maurice Blackburn’s Exhibit A-i campaign).

We Are Different took home Best Use of Owned Media and was highly commended for Launch or Relaunch Campaign of the Year, while Eleven and TBWA one, and was highly commended for another two.

History Will Be Kind won three categories – Best PR Employer, Best Social Media or Digitally-led Campaign for its #HireMeHilton work, and founder and CEO EJ Granleese won PR Leader of the Year.

The other individuals recognised this year were Domino’s Pizza Enterprises’ Izzy Gardener who won Best New PR Talent of the Year, AZK Media’s Azadeh Williams, who took home PR Professional of the Year.

The full winners list for the 2024 Mumbrella CommsCon Awards:

Best Social Media or Digitally-led Campaign

• WINNER: #HireMeHilton – History Will Be Kind for Hilton

#HireMeHilton team. Photo by Anton Rehrl

Best B2C Campaign

• WINNER: Kentucky Fried Couture – Ogilvy PR with Ogilvy Australia for KFC
• HC: Winnie-the-Pooh: The Deforested Edition – Eleven and TBWA for Who Gives A Crap

Ogilvy PR. Photo by Anton Rehrl

Best B2B Campaign

• WINNER: Helping Australia ‘Reimagine Legacy’ Ahead of the Nation’s Biggest Ever Intergenerational Wealth Transfer – Sefiani for Generation Life

Sefiani. Photo by Anton Rehrl

Best Campaign with a Small Budget

• WINNER: It’s Time to Play Better – Hopeful Monsters for PARK SSC
• HC: G Flip Drums the Blue Mountains – Destination NSW with Future Classic for Scenic World

Hopeful Monsters. Photo by Anton Rehrl

Best Use of Owned Media

• WINNER: Poise Pledge – We Are Different

We Are Different.

PR-led Content Creation

• WINNER: Exhibit A-i – Howatson+Company for Maurice Blackburn
• HC: Josh from Marketing – Butter Insurance

Howatson+Company. Photo by Anton Rehrl

Best Internal Communications or Change Management

• WINNER: inclUSive – Microsoft ANZ
• HC: The SBS50 Project – Special Broadcasting Service

Microsoft ANZ. Photo by Anton Rehrl

Launch or Relaunch Campaign of the Year

• WINNER: Dirty Weekend Away – CampaignLab for MACH
• HC: Sound of Bonded – We Are Different with The Parks for Jack Daniel’s

CampaignLab. Photo by Anton Rehrl

Best Government Sponsored Campaign

• WINNER: Don’t Get Burnt By Hype. Invest In Facts – Australian Securities and Investments Commission with UM and Mediabrands Content Studio

ASIC, UM and Mediabrands Content Studio. Photo by Anton Rehrl

Best PR-led Brand Partnership Campaign

• WINNER: Tinder x WESNET: Making Dating Safety a Priority - WESNET with Daily Digital for Tinder Australia
• HC: The Heinz Footy Ketch-Cup – Eleven and TBWA for Heinz Tomato Ketchup

WESNET and Daily Digital. Photo by Anton Rehrl

Corporate Social Responsibility

• WINNER: Exhibit A-i – Howatson+Company for Maurice Blackburn

Howatson+Company. Photo by Anton Rehrl

Pro Bono Campaign of the Year

• WINNER: The Life Saving List – Ivy PR with Strength to Give and Lifeblood for Liam O’Brien

IVY PR team. Photo by Anton Rehrl

Best Influencer Strategy

• WINNER: 1,000 Voices for 1,000 Girls – World Vision Australia with TBWA\Melbourne, EssenceMediaCom and Eleven
• HC: RYOBI: Em’Power’ing People to Shape the Space They Live In – Hoozu for Ryobi

World Vision Australia, TBWA\Melbourne, EssenceMediaCom and Eleven. Photo by Anton Rehrl

Best Use of Research and Insights

• WINNER: ‘Cost Of Life, Not Just Living’: SPA Community Tracker – Provocate for Suicide Prevention Australia
• HC: PI$$ WE@K PA$$WORDS – Telstra with Herd MSL

Provocate. Photo by Anton Rehrl

Best Non-traditional Business Opportunity

• WINNER: For a Boundless World – Keep Left for Guide Dogs NSW/ACT
• HC: Another One Fights the Dust – Ogilvy Health for Lung Foundation Australia (LFA)

Keep Left. Photo by Anton Rehrl

Best Media Relations-led Campaign

• WINNER: Putting Farmer Mental Health on the National Agenda – Havas Red for Norco Co-operative
• HC: ‘Cost Of Life, Not Just Living’: SPA Community Tracker – Provocate for Suicide Prevention Australia

Havas Red. Photo by Anton Rehrl

Best New PR Talent of the Year

• WINNER: Izzy Gardener – Domino’s Pizza Enterprises

Izzy Gardener. Photo by Anton Rehrl

PR Professional of the Year

• WINNER: Azadeh Williams – AZK Media

Azadeh Williams. Photo by Anton Rehrl

PR Leader of the Year

• WINNER: EJ Granleese – History Will Be Kind
• HC: Elly Hewitt – alt/shift

EJ Granleese. Photo by Anton Rehrl

Best New-Comer of the Year

• WINNER: snack PR
• HC: Sound Story

snack PR. Photo by Anton Rehrl

Best PR Employer

• WINNER: History Will Be Kind
• HC: Zeno Group Australia

History Will Be Kind. Photo by Anton Rehrl

Best PR Team of the Year – In-house

• WINNER: Domain Group
• HC: Microsoft

Domain Group. Photo by Anton Rehrl

PR Agency of the Year – Boutique/Small

• WINNER: SPEAK Communications

SPEAK Communications. Photo by Anton Rehrl

PR Agency of the Year – Midsize

• WINNER: Poem
• HC: Cube

Poem. Photo by Anton Rehrl

PR Agency of the Year – Large

• WINNER: alt/shift

alt/shift. Photo by Anton Rehrl

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.

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topics 2024 Mumbrella Commscon Awards Alt/Shift Azadeh Williams AZK Media Domain Group Domino's pizza History Will Be Kind Howatson+Company Izzy Gardener Ogilvy PR Poem Snack PR Speak Communications

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