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Alt/Shift Sydney hires Andie Crawford as general manager

Public relations agency Alt/Shift has hired Andie Crawford as the general manager of its Sydney operation.

The appointment comes two months after the agency announced it was expanding into Sydney and launching a content creation arm.

Andie Crawford joins Alt/Shift Sydney as GM

Prior to joining Alt/Shift Crawford was a group account director at Porter Novelli Sydney.

Before her 16 month stint at Porter Novelli, Crawford was an account director at Blue Planet PR.

“It is an exciting time both for myself and for Alt/Shift and I am looking forward to bringing a truly out-of-the-box communications offering to the Sydney market. In the current climate, a fresh look at communications both strategically and creatively is essential and I believe that Alt/Shift offers that and then some.

“I can’t wait to see what the next few months bring,” Crawford said in a statement.

Elly Hewitt, managing director at Alt/Shift, added: “Andie’s impressive breadth of knowledge and experience and comprehensive understanding of the complexities of the Sydney market as well as her passion for people management and fostering positive workplace culture made her the perfect choice for this role.

“She is a great match for our team and we’re delighted to welcome her to the Alt/Shift family.”

The agency hired creative director Julia Spencer back in December and has recently won Samsonite and Saint.

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