Altos Tequila wants you to do Christmas smarter but definitely not harder with new guide, via Emotive

December 13, 2024 9:01

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.

Alcohol giant Pernod Ricard’s Altos Tequila has popped the lid on a new campaign with creative agency Emotive, one that’s designed to make Christmas significantly easier for those who celebrate.

The campaign revolves around ‘The Altos Lazy Xmas Guide’ – an inspiration guide containing all the tips and tricks people need to successfully cruise through the holiday period, such as recipes for lazy margaritas, holiday messages from chatGPT, regifting tips and how to avoid family portraits.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.