Always Human wins lead PR and social media agency appointment for Activia
Integrated marketing agency, Always Human, has officially been appointed as the lead PR and social media agency for Danone’s probiotic yoghurt brand, Activia.
The position requires Always Human to head up the brand’s PR, social media and influencer marketing efforts.
Specifically, the agency – who rebranded into its current state in 2022 – will provide services covering influencer/ambassador management and strategy, channel management, communications and social media strategy, and media relations.
Through its work, Always Human is expected to bolster Activia’s consumer engagement via PR campaigns, and increase peoples’ awareness of the importance of gut health.
“We are pleased to welcome Activia to the Always Human family,” Always Human’s chief executive officer, Josh White, said.
“Our team is passionate about creating meaningful campaigns for brands that champion healthier lifestyles.
“We look forward to working closely with Activia to bring their message of gut health to an even wider audience in 2025 and beyond.”
Activia Australia’s senior brand manager, Yousra Ayad, added: “We’re excited to work with Always Human to further strengthen our commitment to promoting healthy guts across Australia.
“Their creativity and experience in delivering impactful campaigns make them the ideal partner to help bring Activia’s brand values to life in fresh and engaging ways.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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