Lampoon Group rebrands to Always Human after 20 years

In its 20th year of operation, full-service talent and communications agency, Lampoon Group, has rebranded with a new name – Always Human.

The latest evolution of the agency emerges as a culturally driven sports and entertainment agency specialising in the empowerment of people and brands.

The agency’s services include PR and communications, social media, talent management, partnerships and content. Their current client roster includes brands like Oakly, ASICS, YoPRO and iFIT, as well as  Australia sports talent including cricket star, Ellyse Perry, Olympic Gold medalist and 9 x Canoe Slalom World Champion, Jessica Fox, rugby figure turned television personality, Nick ‘Honey Badger’ Cummins, triple Winter Olympian and Freestyle Aerial Skier, Danielle Scott, as well as Olympic Gold medalist and Sevens Rugby phenomenon, Charlotte Caslick.

Moving forward, a core focus of Always Human will be the expansion of its content arm, with the agency producing a diverse slate of scripted and unscripted, short-form, long-form, and episodic video and audio content.

In recent years, the agency has produced a variety of branded content and campaigns including the ‘Off the Grid with the Badger’ series with outdoor retailer, BCF, digital content for Hong Kong Tourism, Ellyse Perry’s Facebook Watch series, INSIGHT, as well as producing the ASICS ‘Sound Mind Sound Body’ podcast.

Founder and CEO, Josh White, said on the rebrand, “I was 19 when I started Lampoon Group. Coming into our 20th year this year, we reflected on the work we have done, how much we have evolved, and what we stand for as an agency. It’s important to me that our progressive agency proposition is reflected through our identity in-market.

“Always Human speaks to where creativity, innovation and possibility starts – people! I’m really proud of where we have landed as an agency and I’m excited for what’s to come.”


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