Alzheimer’s Australia targets politicians in Valentine’s Day DM blast

Alzheimer’s Australia has sent thousands of letters to politicians today as part of a Valentine’s Day campaign that asks: “What would you do if your loved one couldn’t remember you?”

The charity is also handing out 100,000 Valentine’s Day-themed cards on the streets of Sydney, Canberra, Melbourne, Darwin, Hobart, Alice Springs, Adelaide and Perth.

The campaign is an attempt to raise $500m over five years for dementia awareness and treatment, and is one the last opportunities the charity has to influence the decisions around the May Federal Budget, according to Alzheimer’s Australia CEO Glenn Rees.

PR agency Porter Novelli is running the campaign.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.