AMAA to release newspaper and weekly mag circulation data every six months not each quarter
The Audited Media Association of Australia will no longer be releasing quarterly circulation figures for newspapers or weekly magazines, with both figures to be moved to every six months.
According to the AMAA, the changes are the result of a ” recent review” with publishers and media agencies “regarding the rules and reporting deadlines”
The industry body said it was determined quarterly data reporting was no longer required.
“The review involved discussions with publishers and media agencies and determined that ABC quarterly data reporting was not required in light of the monthly frequency of audience data in the market,” the AMAA said in a statement.
The decision follows on from Bauer Media, News Corp’s NewsLifeMedia and Pacific Magazines pulling out of the magazine audit late last year while Fairfax Media withdrew from the digital subscriber audit in August.
Following on from the withdrawal of the three major magazines publishers, there was less than 20 magazines within the audit.
Newspapers and weekly magazines will now see their circulation data audited on a six month basis with the new ABC reporting period to cover January 1 to June 30, 2017 with reporting to be released August 18.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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A lesson in how to entrench the slide into total redundancy.
What next? Annual? Bi-annual?
Making blunt data even blunter is a weird strategy for survival.
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If it were up to me, I too would choose to only get bad news twice a year.
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