Amart selects Nunn Media for media planning and buying
Furniture, bedding and outdoor retailer Amart has appointed Nunn Media to lead its media planning and buying.
Nunn Media, Australia’s largest independent media agency, will be tasked with managing media strategy, planning and buying across all channels with a focus on increasing Amart’s digital activity.
Nunn Media has added Amart to its client roster
Tracey Kruske, national marketing manager at Amart said: “Nunn Media impressed us with their integrated and collaborative model. They understand how retailers work and clearly demonstrated how they can optimise our media mix to move the business forward.”
Matt Nunn, CEO and founder of Nunn Media added: “As Australia’s largest independent media agency we are thrilled to add Amart to our stable of clients. We thoroughly enjoyed the pitch process and look forward to driving further growth for Amart through smart strategy, digital excellence and by driving efficiencies.”
According to sources, the account is said to be worth around $18 million.
Nunn Media says it has annual billings of $275 million. It’s current clients include Bendigo Bank, JB HiFi, GMHBA, Scenic Tours, 13CABS, American Tourister, Godfreys, Amcal, and Smile Direct Club.
This year has proven to be a pivotal one for the agency. In February it announced Giorgia Butler had joined as head of strategy and innovation for its Sydney office. Adam Cooney’s promotion to the newly-created position of head of client delivery was also announced, while Becky MacLeod came on board as digital manager, Matt Crook joined as head of strategic development and Sergio Brodsky was appointed head of strategy and innovation.
Nunn Media has over 90 employees across its offices in Sydney and Melbourne.
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Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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