Think Premium Digital lures Venessa Hunt as GM

Think Premium Digital has announced the appointment of Venessa Hunt to the role of general manager.

Launched in August, Think Premium Digital is an industry organisation designed to help marketers and their agency partners in the increasingly complex world of digital media. Think Premium Digital is a subdivision of the Premium Content Alliance.

Hunt joins from Group M where she was most recently chief digital strategy officer for the media buying group, and previously held roles at the organisation including head of digital investment and partnerships and head of mobile.

New general manager at Think Premium Digital, Venessa Hunt.

Hunt brings more than 15 years of media industry experience to the role, she is also a board director and ambassador for industry charity UnLtd.

As general manager Hunt will champion advertising in the digital media channels of Foxtel, Foxtel Media, Nine, News Corp, Network 10 and Seven West Media. The platforms span a range of genres including entertainment, lifestyle and sport, and connect to 17.4 million Australians – or 92% of those aged 14 and up.

Of the appointment, Hunt said: “This is a pivotal moment for the advertising industry, in Australia and all around the world. There has never been such a fascinating and diverse ecosystem with opportunities for improvement and change.

“I’m extremely proud of everything we have achieved during my time at Group M… Over the past five years, I have been fortunate to work with some of the industry’s top leaders as well as Australia’s largest clients. The experience has taught me much about successful agency and client relationships.”

Group M CEO Mark Lollback added: “We’re great supporters of Think Premium Digital. Industry collaboration is critical to a strong media landscape, one that offers clients the best opportunities to use advertising to grow their businesses.

“I’d like to thank Venessa for everything she has done at Group M. We look forward to continuing to work with her, and Think Premium Digital, to ensure our clients get the best access to effective, brand-safe, digital environments.”

The appointment will commence in early 2021.


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