Amaysim reveals ‘The Escape: Multi Product’ campaign
Amaysim has revealed its new multi-product campaign, The Escape Story: Multi Product.
The announcement:
Fresh off the success of its first AI-generated television commercial, amaysim has unveiled The Escape Story: Multi Product, a bold, multi-product campaign once again imagined, designed and produced entirely in-house by amaysim’s two-person creative team.
Building on the momentum of The Escape Story, which was one of the most effective marketing campaign in the company’s history, the sequel continues amaysim’s pioneering use of generative AI in mainstream brand marketing.
Developed in 10 days, The Escape Story: Multi Product expands the brand’s storytelling canvas by showcasing its mobile, NBN and device offerings. Using a combination of Adobe Firefly for stills and Runway for motion, the campaign retains the quirky, whimsical, cinematic style of the original, while broadening its scope to highlight amaysim’s full suite of products.
What makes this second chapter even more remarkable is the speed and efficiency of its creation. Delivered in 10 days, the sequel reflects a team that is faster, sharper and increasingly confident in mastering AI tools. With each iteration, amaysim’s in-house studio continues to refine its creative process, showing how quickly brands can scale innovation when they embrace new technologies.
This time around, amaysim has refined the integration of AI across its through-the-line assets, creating greater consistency and optimisation across all channels. The entire design look and feel has been reworked to ensure the technology integrates in a more compelling and emotive way, strengthening the connection between storytelling and brand experience.
The campaign also highlights amaysim’s ability to build on success. By extending the storyline and introducing multiple products, The Escape Story: Multi Product reflects both the brand’s creative ambition and its commitment to helping customers find better value across mobile, internet and devices. It’s a natural progression that deepens engagement while reinforcing amaysim’s role as a challenger brand unafraid to do things differently.
Peter MacGregor, chief marketing officer at amaysim, said: “After the extraordinary response to The Escape Story, we knew we had to keep pushing the boundaries of what was possible. In just 10 days, a team of two have delivered a national, multi-product campaign that would normally take months. This is the future of brand storytelling, fast, innovative and deeply effective.”
Customers feedback has been overwhelmingly positive, with audiences praising the creativity and relatability of the campaign. amaysim has also recorded considerable switching activity as Australians seek better value in an increasingly costly telco market.
Jarod Green, associate director, brand and communications at amaysim, said: “The Escape Story: Multi Product proves that creative ambition doesn’t need big budgets or long timelines. AI has enabled us to stay agile while delivering distinctive and memorable creative that drives results and moves us closer to our goals.”
The new campaign is now live across national broadcast and digital platforms, cementing amaysim’s reputation as one of Australia’s most innovative telcos and a creative force redefining how AI can drive brand storytelling at scale.
CREDITS
Client: amaysimCreative Agency & Production Studio: Studio amayzing (amaysim’s award-winning in-house creative studio)
Associate Director, Brand and Communications– Jarod Green
Design Lead – Atieh Mohammadi
CMO, Marketing & CX – Peter MacGregor
Director, Integrated Marketing – Jeddah Ryan
Senior Manager, Integarted Marketing – James Morris
Brand & Campaigns Manager – Sheryl Singh
Communications Manager – Ebany RussellMedia Buying: Avenue C
Managing Partner – Will Chapman,
Media Business Partner – Elena Gianni
Digital Media Partner – Nick Sadler
Digital Media Partner – Mark Zala
Media and Investment Partner – Gaby Srour
Source: Amaysim
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