Amazon Ads makes Brand+ widely available

January 29, 2025 9:27

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Amazon Amazon Ads Amazon DSP brand Kelly MacLean TV advertising

Latest

Yahoo tells advertisers to call off the search

Geely puts Australian media account up for pitch

It's time to stop discounting our industry's most valuable assets

Nine stock drops after Sandilands on-stage Stevanovic revelation

Myer nabs former Coles exec Amanda McVay as chief customer officer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.