Amazon debuts ‘Tanya from Accounts’ for Black Friday, featuring comedian Tanya Hennessy

November 23, 2023 10:13

Ahead of Black Friday tomorrow, Amazon Australia has enlisted comedian Tanya Hennessy to help Aussies make the most of the sales weekend, joining the team as ‘Tanya from Accounts’.

The campaign comes as Amazon kicks off its longest-ever Black Friday sale, running for two weeks. It aims to help shoppers looking for value, as according to the brand, 91% of Australians are being more considered with purchases due to cost-of-living pressures, with 78% using opportunities like Black Friday to splash out on bigger ticket items.

Amazon Australia’s general manager, Matthew Benham, said: “Our Black Friday sale is the longest we have ever run as we want to ensure shoppers have the chance to get ahead of the holiday season.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.