Amazon debuts ‘Tanya from Accounts’ for Black Friday, featuring comedian Tanya Hennessy
Ahead of Black Friday tomorrow, Amazon Australia has enlisted comedian Tanya Hennessy to help Aussies make the most of the sales weekend, joining the team as ‘Tanya from Accounts’.
The campaign comes as Amazon kicks off its longest-ever Black Friday sale, running for two weeks. It aims to help shoppers looking for value, as according to the brand, 91% of Australians are being more considered with purchases due to cost-of-living pressures, with 78% using opportunities like Black Friday to splash out on bigger ticket items.
Amazon Australia’s general manager, Matthew Benham, said: “Our Black Friday sale is the longest we have ever run as we want to ensure shoppers have the chance to get ahead of the holiday season.
“This Black Friday, we’ve called in a professional (-ish looking person), ‘Tanya from Accounts’ to help Aussies shake off any shopping stress by giving them the chance to lock in dedicated time to discover bargains and shop, plus for a number of shoppers, a good laugh too.”
According to Amazon’s research, 66% of Australians now compare prices and deals across retailers, while 56% look to multiple brands to do so. 49% of consumers check buyer reviews online before purchasing something, to not let their money go to waste.
‘Tanya from Accounts’ will provide a 30-minute calendar invite to 20 customers, for unobstructed shopping time this Black Friday. She’ll block out time in customers’ virtual calendars while they shop the deals.
She will also offer 20 personal shopping calls, topped off with Amazon gift cards.
Hennessy said: “Sometimes you need a little creative calender-ing to make time for the really important things in life – you know, like shopping the Amazon Black Friday sale!
“As ‘Tanya from Accounts’ (can you put a wink wink in a quote? Well, I am. Because I’m in ‘accounts’), I am ready to help Aussies get ahead of the Christmas rush by making the most of Amazon’s Black Friday sale.
“Savvy shoppers can block out time in their calendar with an unquestionable diary invite to make sure they have some totally legitimate and incredibly professional looking time in their schedule, to shop and save amid their busy days! Plus, for a very select and lucky few, I’ll also be serving up shopping advice, my fave deals, with a side of banter in a virtual call.”
‘Tanya from Accounts’ will accept booking via tanya@tanyafromaccounts.com until midnight tonight, with calls taking place tomorrow.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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