Vodafone’s new ad promises a reliable network – if not, they’ll give refunds
Vodafone’s new campaign leans on the speed and reliability of its network in a not-so-subtle shot at Optus’ recent woes. And, unlike Optus, if you aren’t satisfied, they’ll give you a refund.
The adorable new campaign via Saatchi & Saatchi Australia highlights Vodafone’s tripling of its 5G coverage by way of a frantic guinea pig search. As the distraught pet-owner posts her #FindGary missive, the message soon goes viral, thanks to the speed of the Vodafone network, naturally.
The campaign launches across TV, BVOD, online video (OLV), brand OOH, influencer and social media.
Sam Chappell, creative director at Saatchi & Saatchi Australia, said: “Everyone loves guinea pigs, so who better to star in our new campaign than one called Gary? We’re all incredibly proud of #FindGary and how it showcases Vodafone’s fast moving, dynamic network in a fun and memorable way.
“And just to be extremely clear, no guinea pigs were harmed in the making of this ad.”
Danielle Colbert, head of marketing at Vodafone, added: “We worked with Saatchi & Saatchi and Finch Productions to develop a campaign that shows the speed and reliability of the Vodafone network.
“We’re proud to launch #FindGary and to celebrate the genius and generosity of community which, through the power of the Vodafone network, shows how we can come together and help each other in moments of need.”
Campaign credits:
Vodafone Australia:
General Manager – Rob Holmes
Head of Brand – Lisa Cronin
Head of Marketing – Danielle Colbert
Senior Brand Manager – Krista Blythe
Marketing Manager – Niharica Bawa
Brand Manager – Molly Dorras
Group Executive, Consumer – Kieren Cooney
Creative Agency: Saatchi & Saatchi Australia
Creative Director: Sam Chappell
Art Director: Mary Graham
Copywriter: Phoebe Joiner
Chief Strategy Officer: Iona Macgregor
Strategy Planner: Adelaide Day-Collett
Group Account Director: Ben Frost
Account Director: Nick John
Agency Producer: Esta Lau
Production: Finch
Director: Alex Roberts
Executive Producer: Nick Simkins
Producer: Amy Dymond
Edit: Arc Edit
Editor: Lucas Baynes
Music Composition: Otis
Sound Production: Squeak E Clean Studios
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