Amazon introduces new voice commands to its Echo devices for Mardi Gras

Amazon Australia has partnered with the 2020 Sydney Gay and Lesbian Mardi Gras to add a list of new voice commands to its Echo devices.

The announcement:

Have you ever wondered what Alexa does when she’s not catering to your every need? This Mardi Gras you’ll find out, as Alexa adopts her drag queen persona and joins in on the fun. The unofficial ‘Blue Light Disco Queen’ will help you get involved in all things Mardi Gras – just ask her for some fun Mardi Gras facts, her thoughts on Cher or what you should wear for the parade!

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.