Amazon to launch Prime Video channels in Australia

Amazon Prime members will now be able to add a wide range of on-demand TV and streaming entertainment channels to Prime Video.  All channels will be available to watch on all compatible Prime Video devices; customers will be able to enjoy the same user experience and unlock thousands of new titles personalized to individual tastes

The announcement:

Prime Video today announced the launch of Prime Video Channels in Australia. Prime Video Channels will allow customers to get even more out of their Prime membership by adding the channels they love for a monthly subscription fee, with the convenience of a single account login and user experience, which can be cancelled at any time. Prime Video Channels in Australia will launch with an initial 12 subscriptions across genres such as comedy, drama, thriller and documentaries across platforms including, Paramount+, hayu, STARZPLAY, and AMC+.

“We are excited to bring even more selection to our Prime members in Australia with the launch of Prime Video Channels,” said Hushidar Kharas, head of Amazon Prime Video Australia. “We are simplifying our customers’ entertainment experience, making it even easier for them to select, subscribe, and enjoy their favorite TV shows and movies from top channel providers like Paramount+, STARZPLAY, and hayu, all within the Prime Video app.”

“As a leading global streaming service, Paramount+ has ubiquitous distribution to ensure our customers enjoy a seamless journey on whatever device or platform they choose,” said Kelly Day, President, Streaming, ViacomCBS Networks International. “Our partnership with Prime Video Channels allows us to reach an even broader audience in Australia, while making it easy for Amazon Prime members to simply select and combine a mountain of entertainment on Paramount+.”

“We are thrilled to make hayu—and its world-renowned reality TV content—even more accessible to Australian super fans of the genre,” commented Hendrik McDermott, managing director, global direct-to-consumer, hayu. “Already the premiere destination for must-watch content in 27 markets globally, hayu is building on its successful, multi-territory collaboration with Prime Video Channels, making hayu even more accessible to Australians.”

Prime members in Australia will be able to choose from a variety of channels that not only provide easy access to even more TV shows and movies customers love, all in one place, but also channels that bring popular U.S. content to their fingertips to enjoy anywhere, anytime in Australia.

Channels benefits for Prime members include:

Tens of thousands of new titles
Access to live TV and on-demand content
Latest episodes of popular TV shows available same day or day-after broadcast
Customer control
Easy to subscribe and watch
Free trials on all channels
Download to-go for select on-demand content
Easy to cancel at any time
Seamless experience
Single login account and billing method
Easy to find content, all housed within the Prime Video app
Streamlined watchlist and consolidated search and browse

Prime Video Channels will be available via the existing Prime Video app to watch anytime, anywhere in Australia on supported smart TVs, Android mobile devices, Amazon Fire TV, Amazon Fire TV Stick, and more. For a full list of capable devices, please visit www.primevideo.com/help.

Source: Amazon Prime media release


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