Amazon Web Services launches first local TVC
Amazon’s Amazon Web Services (AWS) has launched its first above-the-line B2B brand campaign, marking AWS Australia’s first foray into mass advertising on all major TV channels, social, and digital.
“Curiosity Kid” forms part of a larger global campaign that features big brand name customers including F1, Pinterest, LG, McDonald’s, Taco Bell, GE, Hulu, BMW and more.
Other assets:
AWS Curiosity Kid: The Best Thing 30″: https://www.youtube.com/watch?v=r4ijWEzEd2M
The campaign highlights how AWS enables powerful innovation in our everyday lives. The videos demonstrate a range of different interactions with the AWS customers through the amazed eyes of children who proclaim, “How is this possible?”, with the answer being through AWS.
Pushing forward a bold new approach to B2B storytelling and engagement, the work is designed to help drive AWS’s brand recognition and reputation among its target audience of IT and business executives.
Rianne van Veldhuizen, managing director for Australia-New Zealand at Amazon Web Services (AWS), said: “AWS Australia is proud to play a key role in helping homegrown, local brands start, grow, and expand globally. By powering the digital infrastructure that enables them to innovate and scale, our customers can focus on what they do best. The impact our hundreds of thousands of active customers have had on the daily lives of Aussies has been immense and we’re excited to share our story and brand with more Australians, demonstrating how the world’s most comprehensive and broadly adopted cloud platform is helping Aussie organisations succeed. Curiosity Kid is just the beginning for us and we will continue championing the stories of our customers’ success and innovation.”
Credits
Client: Amazon Web Services (AWS)
Creative: Joint
Production: RSA Films
Director: Jake Scott
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