Amazon’s Curse recruits You Know Media to represent gaming network locally
Amazon has partnered with You Know Media, to represent their gaming portal, Curse, in the Australian and New Zealand market.
The announcement:
You Know Media is pleased to announce a partnership with Curse (Amazon) effective immediately, to exclusively represent their brand in the Australian and New Zealand markets.
Ryan Cunningham, CEO and founder of You Know Media commented “To win the respect and backing of global powerhouses Curse and Amazon, is an extremely proud moment. It’s also a testament to our team and You Know Media’s core principles around innovation and media expertise.”
Curse, purchased by Amazon last August, is a juggernaut in the gaming industry as both a media network and innovator, reaching 1 million gamers in Australia. Curse delivers much more than standard advertising across its 50 key sites but is the underlying technology that connects gaming communities across all games through communication, enhancement, and customization.
For advertisers, Curse opens incremental 18-44 audiences, a network of influencers to build content and add their voice to the conversation, plus new creative formats that are uniquely gaming.
Shane Wilson, Vice President of International Sales “Australia is huge gaming nation and we are excited to continue our growth in the region. We are proud to partner with You Know Media, who proved themselves as leaders in both gaming and media”.
Curse now joins the impressive ranks of sites Eurogamer, VG247, Gameplanet, Ausgamers and Stevivor now represented under You Know Media’s umbrella. Taking their combined reach to over 3 million uniques.
You Know Media is a young start-up media company, which has achieved huge growth in its 3 years in market. Specialising in video games media, You Know Media’s goal has been to bring Video Games media to the forefront of clients’ marketing strategy and to bring a wider product offering for brands to connect with this pivotal audience. Already their impact has been widespread throughout
Australian media with the addition of unique platforms that both enrich audience experiences as well as creating access and connections for brands.
“We are thrilled Curse is joining us on our journey to build the gaming industry in Australia, and we mirror their passion for finding smarter ways to build connections between brands and audiences. We can’t wait to showcase what our brands can do working together.”
Source: You Know Media
