Amazon’s new agentic AI will plan and create an entire ad campaign
Scary fast: Amazon's chatbot generated video ads are aimed at SMEs
Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and planning aspects of an entire campaign to artificial intelligence.
This is part of a sweeping set of changes being made to Amazon’s Seller Assistant platform, a generative AI interface which was introduced last year to aid Amazon sellers with answers to questions, and useful resources.
The changes means that small and medium-sized business can create and place video ads across Amazon’s growing ad network — including on external networks such as Netflix, Roku and Disney+.
Creatively, I don’t see the advantage of AI. The video’s fakeness is a bit off-putting. However, I like the AI assistant’s ability to compare historical data and predict customer behaviour patterns. It would remove a lot of guesswork from our side.