Amcal geo-targets tired Aussies in digital out of home campaign

Zanda Wilson

December 10, 2020 10:49

Amcal Pharmacy is using digital out of home (DOOH) to target tired Australians with time-of-day messaging that aims to educational on sleep apnoea.

The campaign creative was put together by Wellcom, in collaboration with QMS and Nunn Media, and looks to tap into Aussies returning to their daily routines by using real-time traffic data and directing people to their nearest Amcal Pharmacy.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Amcal Amcal Pharmacy digital out of home DOOH IMPULSE Network Kurt O’Brien QMS Sara Lappage Wellcom

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Amcal geo-targets tired Aussies in digital out of home campaign

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