American Express and Facebook join Mumbrella Finance Marketing Summit

July 4, 2017 9:40

The role that mobile has played in breaking long-trusted marketing tools will be the focus of a session at the 2017 Mumbrella Finance Marketing Summit where American Express will reveal how it has recalibrated its approach to digital.

Trudie Newcomb from American Express

American Express vice president of acquisition, Trudie Newcomb, will be joined in the session by Facebook’s group industry director Paul McCrory as they dissect how American Express is finding new pathways to new customers and the role that mobile is increasingly playing in the marketing mix.

Facebook’s Paul McCrory

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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