American Express and Facebook join Mumbrella Finance Marketing Summit
The role that mobile has played in breaking long-trusted marketing tools will be the focus of a session at the 2017 Mumbrella Finance Marketing Summit where American Express will reveal how it has recalibrated its approach to digital.
American Express vice president of acquisition, Trudie Newcomb, will be joined in the session by Facebook’s group industry director Paul McCrory as they dissect how American Express is finding new pathways to new customers and the role that mobile is increasingly playing in the marketing mix.