AMI Awards hashtag delivers extra amusement as cats take over

One of the great challenges of the modern age is choosing the right hashtag for your event or awards night.

Dr Mumbo advises that one should always look carefully at who else may have already taken your carefully selected event tag and is set to crash your tweetstream at the most inopportune moments – such as some obscure Japanese cat thread in the middle of your awards show.

The Australian Marketing Institute (AMI) proudly announced its chosen hashtag for the awards night, #AMI, with metre-high letters on the stage and urged revellers to click on it … where they were greated with…