AMI reveals NSW marketing winners
The Australian Marketing Institute has revealed its winners of its 2010 NSW State Awards for Marketing Excellence.
The announcement:
The Australian Marketing Institute announced the winners of the 2010 NSW State Awards for Marketing Excellence at a luncheon presentation today in Sydney. These state awards are for those marketing programs that were conducted within NSW. National campaigns are entered directly into the national awards.
“The record number of NSW entries along with the high quality of submissions highlights the ability of marketers to clearly articulate and measure the results of their marketing efforts” said Australian Marketing Institute CEO, Mark Crowe. “My congratulations go to all the NSW entrants, finalists and winners for their contribution to a very competitive 2010 Awards for Marketing Excellence”.
NSW State winners
Brand Extension
Taurus Marketing – Jesus, All About Life
Brand Revitalisation
Revitalising EFIC – Export Finance and Insurance Corporation
Consumer Insight
Video EthnoGraphy: The PROOF Events NSW needed – TNS
Corporate Social Responsibility
How HCF became a true health partner to its members – HCF (The Hospitals Contribution Fund of Australia Limited) – HCF
Education
“See what true leaders see” The University of Sydney, Global Executive MBA – Faculty of Economics and Business, The University of Sydney
Experiential and Brand Experiences
Discovery Channel – Man Vs Wild New Season Launch
Internal Marketing
‘Decision Time’ Internal Drug and Alcohol Campaign – RailCorp
Marketing Communications (Business to Business)
Panasonic – A New Visual Era by Imagination
Marketing Communications (Business to Consumer)
Natural Gas. The Natural Choice. – By Pulse Marketing Group
Multimedia and Interactive
Ask Richard – Naked Communications
New Product/Service Launch
New CityRail Timetable – 2009- RailCorp
Relationship Marketing
Growing HCF’s member base through its members – Hospitals Contribution Fund of Australia
Social Marketing
Ask Richard – Naked Communications
Sponsorship
Activating Australia’s Next Top Model ‘in Telstra’ – The LAM Agency and Telstra
In addition to the state winners the national finalists representing NSW on October 13 are:
Brand Revitalisation
Leading the Category into Premiumisation to Overcome the rise of Private Label Commoditisation – La FAMIGLIA/ Goodman Fielder
How do you build on a successful brand? Revitalising the Pricewaterhouse Cooper brand in Australia 2009-2010
Consumer Insight
Toyota Marketing – Linking our Thinking – Toyota supported by Synovate
Thanks Mum – Colgate Palmolive and George Patterson Y&R
Corporate Social Responsibility
How a little “Hope, Love and Courage” revitalised one of Australia’s longest standing charity – a joint entry from phdcreative and DDB
Experiential and Brand Experiences
(yellow tail) Vinyl Bar – Jack Morton Worldwide
Green Marketing
Emerging from the Greenwash – Colonial First
Incentive Marketing
Europe. Almost as beautiful as the journey. – Emirates
Destination X – CiEvents
Case IH ”Triple Red Rewards” Program – Synchro Marketing
VHA ”V3 Excellence” Program – Synchro Marketing
Toyota ”Parts Sales Society and Service Sales Society” Program – Synchro Marketing
Internal Marketing
Delivering Difference – Imagination
CSC (Australia) FY10 Leave Competition: Life Beyond the Laptop – CSC
Loyalty Programs
Know Your IBM – CiEvents
Woolworths Everyday Rewards and Qantas Frequent Flyer – a very rewarding partnership – Woolworths Ltd
Marketing Communications (Business to Business)
Speaking through actions not words: Communication based on thought leadership – Aon
Creating a twin for the market leader – Colonial First State
Hitachi Data Systems – Storage Virtualisation for Dummies – Hitachi Data Systems
The Great Information Glut – Hitachi Data Systems
It Starts In-Store Campaign – TorchMedia
Marketing Communications (Business to Consumer)
Commonwealth Bank Home Loans Ongoing Online Marketing Programme – Commonwealth Bank of Australia
Ford ”Experience Ford: Fwd: A FORD” – Jack Morton Worldwide
We love our Lamb – Australia Day 2008-2010 – Meat and Livestock Australia – Lamb
What Get’s You Up in the Morning? – Sanitarium
Multimedia and Interactive
The Hangover – Social Media Campaign – Daemon Digital
Panasonic VIERA Bonus HD Campaign – Panasonic
New Brand
The World of Norfolk – DDI
New Product / Service Launch
Creating a twin for the market leader – Colonial First State
Relationship Marketing
Europe. Almost as beautiful as the journey. – Emirates
Dick Smith ”Star Performers” Program – Synchro Marketing
Case IH ”Triple Red Rewards” Program – Synchro Marketing
VHA ”V3 Excellence” Program – Synchro Marketing
Commonwealth Bank of Australia, Stimulus Package – BMF Advertising and Commonwealth Bank of Australia
Social Marketing
No Leave, No Life – Tourism Australia
Sponsorship
People’s Channel on SelecTV – SelecTV Broadcasting Pty Ltd
Australian Open 2010 Sponsorship Campaign – IBM
Amway of Australia – Adam Gilchrist gets the Wheels in Motion – Amway of Australia
The State winners will proceed along with the national finalists from NSW to this year’s Australian Marketing Institute Awards for Marketing Excellence and the prestigious Marketing Program of the Year. These Awards will be presented at a gala dinner as part of this year’s Annual Conference on 13October 2010 at the Sofitel Melbourne.
Source: AMI press release
apparently one of the objectives for the Jesus campaign was to ‘raise brand awareness’
User ID not verified.