AMI splits marketing program of the year award, Holly Kramer honoured for achievements
Meat and Livestock Australia (MLA) and Melbourne University shared the award for Marketing Program of the Year at the 36th AMI Awards last night.
The award was split between two campaigns, Meat and Livestock Australia for ‘The most successful lamb campaign ever,’ and Melbourne University for ‘Revitalising a 160-year-old brand.’
Meat and Livestock Australia also took home awards for brand revitalisation and marketing communications (B2Cand B2B), while Melbourne University won the education category.
Holly Kramer, former marketing head at Ford, Telstra and now a non-executive director of Woolworths, AMP, Australia Post and Nine Entertainment, won the Sir Charles McGrath award, recognising her contribution to the marketing field.
Holly Kramer accepting her award at the AMI’s on October 19.
Kramer said of the award: “It is indeed an honour to receive this recognition from the AMI, the peak body representing and developing the marketing profession here in Australia. Customer centricity is more important in business now than ever before, so the work of the AMI should certainly be acknowledged and applauded.”
Speaking at the awards for marketing excellence, Andrew Thornton, AMI chair said: “These awards recognise and celebrate excellence in marketing at both an individual and organisational level. The quality of the entries and the spread of award winners is testament to the fact that the marketing profession in Australia is in a very healthy state”.
2016 Australian Marketing Institute Awards winners:
Certified Practising Marketing of the Year Award
Nicolle Jenkins, Managing Director, The Hub Marketing Communications
Future Leader Award
Rosie Anderson, Marketing and Communications Consultant, Mercer
Brand Revitalisation
Meat & Livestock Australia, Turning the corner on a 40-year decline
Consumer Acquisition Marketing
Fairfax Media, Independent news for independent thinkers
Consumer Research Insights
Affinity, Diving into data for Narellan Pools
Consumer Retention/Loyalty Marketing
QICGRE, Kids’ day out series – Woodgrove
Content Marketing
Symbio Wildlife Park, Meet our family campaign
Corporate Social Responsibility
Curtin University, Humans of Curtin campaign
Creativity in Brand, Product or Service Marketing (New or Brand Extension)
Atomic 212 – Lucy the robot
Customer Experience Marketing
Canberra Centre, A light touch
Education
The University of Melbourne, Revitalising a 160-year–old brand
Experiential, Sensorial and Internal Employee Marketing
Knight Frank Australia, Chill out with us
Financial Services Marketing
303 MullenLowe Perth, The power of &
Innovation in Product/Service
NRMA Insurance, Saferhomes.com.au
Integrated Marketing Communications
Meerkats the Brand Leadership Company, A natural silence
Marketing Communications: B2C & B2B
Meat & Livestock Australia, The most successful lamb campaign ever
Marketing Data & Business Analytics
Mercer, The power of Mercer edge
Marketing On A Shoestring/Small Budget
Sprout and Agentur, Territory taste festival
Marketing Team Of The Year
Taylors Wines, Live better by degrees with Taylors Wines
Mobile Marketing
BCM and Citysmart, Reduce your juice
Public Sector Marketing
Fire & Rescue NSW, Winter fire safety campaign, Keep looking when cooking
Social Marketing & Social Change/ Non-Profit Marketing
BCM, Mates Motel
Social Media and Digital Marketing
Crown Resorts, Aussie millions 2016 social media
Sponsorship Marketing
La Trobe Univeristy, Thoughtography: how your mind sees arts
Tourism Marketing
South Australia Tourism Comission, Network SA
topics
AMI
Australia Marketing Institute Awards
Holly Kramer
Meat and Livestock Australia
Melbourne University
