Cadreon taps RadiumOne’s Patrick Darcy for managing director role
IPG Mediabrands’ has appointed RadiumOne’s commercial director for Asia Pacific, Patrick Darcy, as the managing director for Cadreon following the agency’s merger with Anomaly.
Darcy joins Cadreon from RadiumOne
Analytics and insights specialist agency Anomaly was merged with IPG Mediabrands’ technology and activation specialist Cadreon in August.
Darcy joins the agency after two years at RadiumOne. Prior to that he was director of programmatic trading at Mi9.
Darren Stein, CEO of Cadreon, said: “We are presenting clients with a complete approach to creating and activating insight-led, personalised communications across digital media channels. We’re introducing seamless connectivity of digital consumer analytics and insights to implementation and Pat’s experience and skills will be central to developing our business.”
Darcy replaces former Cadreon managing director, Jessica White, who moved to a global technology solutions role at Cadreon New York.
Darcy said:“Mediabrands and Cadreon are uniquely positioned with their capabilities to demonstrate the impact of combining the key ingredients of data, human instinct and insights with automated media buying, all working in harmony.
“We’re in the midst of huge change in our industry and I’m really excited to be joining a business brave enough to redefine the way we use technology and automation.”
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