AMI winners stress importance of digital and social marketing

The Australian Marketing Institute’s marketer of the year, Nick Baker, has urged CMOs to cosy up to their IT counterparts to ensure they get the best out of their digital communication.

Tourism Australia’s executive general marketing manager, who will step down from the role at the end of January, also said how the evolving marketing landscape “forces us to constantly learn”.

Addressing the industry at the AMI awards dinner in Sydney last night, Baker said: “For all of you in your own companies make sure the CTO or CIO inside your organisations are your best friend. It is that collision between technology and marketing that enables the power of brands, through story telling and social, to really take our stuff out to the world.

“Ideas and innovation have always led to change.”