Amnesia for sale?

One of Australia’s leading digital agencies may be about to change hands.  

The Financial Times reports that Microsoft has appointed Morgan Stanley to sell its global digital agency Razorfish, which bought Australian agency Amnesia more than two years ago.

According to the report, Publicis Groupe is among the potential bidders. Publicis agencies already operating in Australia include Leo Burnett, Saatchi & Saatchi, Publicis, Starcom MediaVest and Zenith Optimedia.

Amnesia Razorfish, which is more than ten years old, employs nearly 70 people. It has been the AdNews interactive agency of the year for the last three years:

Lee Sherman, Razorfish’s president for Asia Pacific, told Mumbrella: “I’m afraid I’m really not able to comment at all at the moment.”

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics agency agency of the year Amnesia business Lee Sherman Microsoft Publicis Razorfish

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Comments: 4

just me 29 Jun 09

could this be the mystery digital agency that put itself up for sale back in May?

https://mumbrella.com.au/digital-agency-puts-itself-up-for-sale-5866

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Lance from Neighbours 30 Jun 09

no

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Lance from Neighbours 30 Jun 09

DONT YOU KNOW WHO I AM !?

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Joe 30 Jun 09

I’m still curious about the Mystery agency too… Any more clues Lance?

https://mumbrella.com.au/digital-agency-puts-itself-up-for-sale-5866

Joe

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