Amnesia founder Terry Carney departs

Terry CarneyTerry Carney, co-founder of one of Australia’s most successful digital agencies has left the company after a decade at the helm, Mumbrella can reveal.  

Rumours have surrounded managing director Carney’s departure for weeks which the company has denied, but staff were told today that he has left.

Along with Iain McDonald, Carney co-founded Amnesia in 1998. In July 2006 the agency was sold to US-based digital hotshop Avenue A Razorfish and eventually became Amnesia Razorfish. The company was sold by Microsoft to Publicis earlier this year.

Mumbrella understands that creative director Iain McDonald is staying with the award-winning agency.

At the time of posting, Carney, McDonald and Razorfish’s Asia-Pac regional president Lee Sherman were not returning calls.

Update: In a posting on Amnesia’s blog, McDonald said that he has decided to stay although he doesn’t have his “future completely figured out yet”:

“So whilst TC is taking some time out from the industry, I’ve personally decided to stick around and see if I can continue to shake some more digital apples down from the tree. I haven’t got my future completely figured out yet but the digital landscape is something I want to be a part of and there isn’t a better place to be than here in my mind.”

Update 2: Carney told Mumbrella: “It’s the right time to move on. After the earn out I don;t need to work for quite some time if I don’t want to. But I love the industry and I will be back at some point.”

He said he would not rule out pairing up with McDonald again in the future. He said: “We’ve been working together for such a long time and I’m sure we’ll do stuff at some level together again.”

Carney said that a condition of the earn out deal was that he would be unable to set up an agency in Australia for at least two years although he is free to work for someone else immediately.


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