Amnesty International casts former child soldier in anti-arms trade ad

Amnesty International has cast a former child soldier in an ad that calls for greater control over the global arms trade.

The ad was created by M&C Saatchi Sydney, the first work the agency has produced for the human rights campaigning group.

The pro-bono campaign aims to put pressure on the United Nations, which is due to negotiate a global arms trade treaty in July to end arms abuses.

The campaign will involve Facebook ads, guerrilla stickers and postcards as well as an interactive petition that allows the user to sign their name, which will be turned into an underground tunnel or ‘Path to Freedom’ for a child soldier to escape through.