Amobee partners with Samsung Ads to help marketers ‘bridge the gap’ between linear and digital

Adtech firm Amobee has pledged to help marketers “bridge the gap” between linear and digital advertising after joining forces with Samsung Ads in Australia.

Using information from 1.8 million Samsung smart TVs and Amobee’s household data of 6.9 million will provide advertisers with a “full view and understanding of their video buys”, the company said.