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Amobee partners with Samsung Ads to help marketers ‘bridge the gap’ between linear and digital

Adtech firm Amobee has pledged to help marketers “bridge the gap” between linear and digital advertising after joining forces with Samsung Ads in Australia.

Using information from 1.8 million Samsung smart TVs and Amobee’s household data of 6.9 million will provide advertisers with a “full view and understanding of their video buys”, the company said.

Samsung Ads launched in Australia earlier this year promising to help advertisers discover viewers’ TV preferences, deliver relevant engagement experiences and measure the impact.

Amobee said the partnership will help deliver on that promise.

“We are heavily investing in solutions that will enable advertisers to better plan, activate and measure their TV buys – whether that’s on linear, CTV [Connected TV] or Broadcast Video on Demand,” Amobee director, platform and solutions, Dillen Alahendra said.

“With one of the largest proprietary datasets powered by Automatic Content Recognition, Samsung Ads further amplifies our commitment to provide true convergence across linear TV, connected TV and digital video.”

Samsung Ads Australia general manager Alex Spurzem said its Automatic Content Recognition technology will support Amobee with viewing insights across Sumsung TVs.

“Our platform helps advertisers with planning and reaching the right audiences delivery of relevant engagements and measurements across linear, streaming and Samsung Ads,” he said.

Despite the proliferation of devises on which people can view content, Spurzem insisted that TV “remains the entertainment hub of the home for many Australians”, estimating that eight in 10 have access to CTV.

The launch of Samsung Ads followed that of streaming service Samsung TV Plus late last year.

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