AMP highlights customer-centric approach in new ads
AMP has launched a new brand campaign aimed at highlighting its customer-focused approach.
The Own Tomorrow campaign focuses on its heritage and as a wealth management and investment house.
The TV ad, created by Banjo Advertising, will be supported by outdoor and online activity including an Own Tomorrow website. A series of product advertisements are also set to roll out in the coming months.
Credits:
- Client: AMP
- Agency: Banjo Advertising
- Production Company: Exit Films
- Director: Glendyn Ivin
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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what’s the link between leisure and recreational activities that might occur in the future etc and what i want from my financial adviser/product manufacturer?
wouldn’t it have been better to tell tales about people who’s lived have been changed for the better by their relationship with AMP?
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Can I have a stab at it Sven?
A financially secure future mixed in with a dash of aspiration?
Now where do I collect the prize for stating the bleeding obvious?
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You beat me to it John…
Cheers,
Tim – Mumbrella
Well…it looks fantastic.
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Well shot, nicely written and a thought provoking line.
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I think its a great ad, well shot (how good is that opening shot for future).
But ive always had trouble with accepting branding on financial institutions. Ive always looked for the stability and the offer, but i have to say, this ad would make me include AMP in my search of those things.
Acheivement unlocked
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Jeez, talk about labouring an idea.
Someone made the ad 30 seconds too long.
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can’t get past the voiceover…so tired of these ‘lets be mates’ brand TVC’s from financial institutions with cheesy VO’s. no more. PLEASE!!
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Its a very good spot. Beautifully shot, and a firm reminder why craft and skill are still important in our industry, not just ideas.
I assume a rational underpin of product messages that support the big picture will be along soon, otherwise it may ring a bit hollow. Thank christ its not another zany ‘we’re not really like the others’ finance ad. Nor is it dull.
Well done Banjo.
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Props to Banjo.
SOMEONE might just find this interesting enough to consider making the biggest financial decision of their life with AMP
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gosh i’ve completely failed to comprehend a new execution of financial advertising’s greatest cliche, eventhough i should’ve been clued in by the nasally strine that sounds like an 80’s beer commercial
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The hole is big enough sven. You can stop now.
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Has anyone seen the internal ‘Can Do’ campaign that Banjo made for Surf Life Saving Australia? Some striking similarities to say the least…And by ‘internal’ i mean 100 000 surf club members had access. Same theme, same cheesy voice over, very creative Banjo.
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A hard earned thirst needs a big strong idea.
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