Amplified Intelligence hires ex-Deloitte and Xero talent as chief product officer to help drive ‘long-term change’

Attention tracking and measurement tech company, Amplified Intelligence has appointed a chief product officer, in order to “drive an ambitious attention program” across the planning, trading, and measurement of advertising.

Anneliese Urquhart joins the Adelaide-based company from Education Horizons, where she has been chief product officer since January 2021. She is returning to Amplified Intelligence, after consulting for the company to help launch its proprietary product, attentionPLAN in 2020.

Urquhart