Amplified Intelligence opens office in Sydney
Adelaide-founded attention measurement company Amplified Intelligence has opened a new office in Sydney. Daniel Lyas, VP customer success, has moved from Adelaide to Sydney to oversee the office.
This is the company’s second commercial office in Australia, and alongside offices in London and New York, is part of its strategy for servicing brands and agencies in key advertising markets.
The firm, led by Professor Karen Nelson Field – author and media science leader – already works with a number of high-profile clients in Sydney, including Dentsu, Foxtel Media, Meta, Omnicom, Publicis and WPP.
The new office will position the company closer to its growing customer base of agencies, media owners and brands, allowing it to provide on-the-ground service and support.
Lyas
“Having ‘feet on the street’ in Sydney is key to the global growth of the business and developing our customer relationships long-term,” said Lyas. “As our attention technology suite continues to grow and evolve, I’m looking forward to undertaking customer success activities, running workshops, and spending more face-to-face time with our product users. This second office will help ensure our clients in Australia get the maximum value from what Amplified Intelligence has to offer.”
Using artificially intelligent (AI), deep learning algorithms, Amplified Intelligence provides insight into ad performance, across environments, based on true human attention. The company’s suite of attention products service customers across the full media buying process – from planning and trading, to verification.
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Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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