Amplified Intelligence opens office in Sydney

Adelaide-founded attention measurement company Amplified Intelligence has opened a new office in Sydney. Daniel Lyas, VP customer success, has moved from Adelaide to Sydney to oversee the office.

This is the company’s second commercial office in Australia, and alongside offices in London and New York, is part of its strategy for servicing brands and agencies in key advertising markets.

The firm, led by Professor Karen Nelson Field – author and media science leader – already works with a number of high-profile clients in Sydney, including Dentsu, Foxtel Media, Meta, Omnicom,  Publicis and WPP.

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