Amplify global CEO says virtual events still have a place in post-pandemic brand strategy

Kalila Welch

February 28, 2023 9:45

Sydney World Pride has proven that in-person brand activations are well and truly back in vogue, but Amplify founder and CEO Jonathon Emmins warns that the learnings of the pandemic mean that advertisers must now give their audiences options when it comes to brand experiences.

“We should be giving consumers more choice,” said Emmins. “There might be a physical element to the campaign, but that should be a content engine.”

Jonathon Emmins, Amplify CEO and founder

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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