Amplify releases card game to find the greatest Santa of all
International creative agency, Amplify, has released a new card game that answers the festive question – which Santa is the greatest of all time (GOAT)?
Santa Royale is a battle card game that sees Santa’s from across the globe (and addition festive characters) pitted against each other to determine which is the best.
The game’s cards contain data related to their weaknesses and strengths – “Mulled Wine Tolerance”, “Carolling Volume”, and more – and lore for each character.
The character roster includes London Santa, NYC Crumbelina Bourgeois, LA Santa, Père Noël, Sydney Santa and DJ Elfy. They represent one of the agency’s office locations around the world – Sydney, Los Angeles, London, New York and Paris – and was developed by its creative teams.
“This year, there can only be one… Santa,” the game’s site states.
“With countless tales of Santa spanning cultures and centuries, we couldn’t help but wonder: what if truthfully there’s more than one—but who among them truly deserves the title of G.O.A.T?
“Enter Santa Royale, a card game allowing players to pit Santa’s from around the world against each other, to find out who’s worthy of the fluffy red hat.
“Each card contains a tidbit of character lore, alongside festive stats such as “Carolling Volume” or “Mulled Wine Tolerance”, demonstrating their strengths and weaknesses.
“And if that wasn’t jolly enough, there’s more.
“Joining the roster of Santa’s are a couple of holiday season bonus characters, ready to join the festive fray.
“This game has been designed by creatives from each Amplify office—London, Paris, Los Angeles, New York, and Sydney— who have brought their own seasonal flair to the mix.”
Santa Royale’s release comes weeks after Amplify revealed Lucinda O’Brien’s strategy director promotion, and its hiring of Domenic Scriva as culture executive.
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