AMPR takes Royal Melbourne Show PR account from Wrights

The Royal Melbourne Show has moved its public relations account from independent agency Wrights after more than a decade following a pitch.

The event has been held in Melbourne for the past 162 years.

Publicity for this year and next year’s events will now be handled by Melbourne-based PR firm AMPR.

The account remit includes media strategy, launch events, on-the-ground media management, plus influencer and ambassador management.

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