Amy Gilmore joins Eye Study
Outdoor media company Eye has appointed Amy Gilmore to the role of group sales manager at its education advertising arm – Eye Study.
The announcement:
SYDNEY – Leading media company, EYE, today announces the appointment of Amy Gilmore as Group Sales Manager, Eye Study. The introduction of this new role is in response to increased demand from clients as they become familiar with the value of Eye Study’s Student audience. The timing of this appointment aligns with the launch of the 2011 Orientation period and represents another significant investment to the Eye Study business portfolio. This appointment is reflective of EYE’s on-going commitment to the tertiary sector as a developing media channel.
Having previously held the role of Senior Account Manager for EYE’s Large Format Roadside business unit Eye Drive, Amy has a firm background in Out-of-Home media and a clear understanding of audience-based advertising solutions for clients.
Stephen Rubie, General Manager – Eye Study ANZ commented, “Amy has an impressive media background having worked across online, print and Out-of-Home. Amy’s strength in delivering audience-based advertising solutions provides a fundamental fit with Eye Study.”
Amy is tasked to spearhead the launch of the 2011 Orientation period for Eye Study, providing targeted advertising opportunities, reaching new and returning Students as they commence the tertiary year. This period is always popular with clients wanting to impact the Student audience – capitalising on their heightened mood and mindset, at a time when Students are open to brand trial and experimentation within the tertiary environment.
“The additional investment in a senior sales management role will further develop the Eye Study business. We will now have greater focus and expertise to deliver our clients with innovative advertising solutions – including amenity-based promotion and sponsorship opportunities – to engage the valuable Student audience segment It is great to have Amy on board working closely with Donna Randall, Eye Study’s National Sales Manager,” continued Mr Rubie.
Eye Study engages with more than 1.3 million Students in tertiary and higher education campuses and is the leading Student media provider across Australia and New Zealand.
Source: Eye press release
