‘An iconic part of Australian culture’: 72andSunny scores AFL as client

January 29, 2025 9:39

Indie creative agency 72andSunny has been tasked by the Australian Football League (AFL) to kickstart the Toyota AFL Premiership Season for 2025.

With the new partnership in place, the agency’s job is to create a brand campaign that highlights the AFL’s 2025 activity, beginning with the Opening Round.

The work – set to enter the market in March this year – is expected to encapsulate media partnerships, social media and advertising, with the overall goal being to grow the game’s audience and introduce more “Culturally and Linguistically Diverse” (CALD) individuals and younger people to AFL.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.