‘An immersive, unforgettable experience’: Doja Cat invites fans into her realm in new Airbnb campaign
Airbnb is partnering with American rapper Doja Cat to provide fans – including those in Australia – with the opportunity to dive into her world for an evening.
As part of the accommodation brand’s Icons product, Doja Cat is offering fans a night that will see them taken to a secret location where they can engage with the rapper on a deeper level.
The experience’s location has been decorated to match the Grammy-winning artist’s creative vision, and comes complete with Greek statues; artwork hand painted by her grandmother; a specially curated playlist; and a feast of caviar, fruits, and cheeses. The night will also require guests to answer a question presented on the location’s vanity.
“I’ve [Doja] left a simple but deep question for you on the vanity mirror. It’s up to you how you answer it. There are paint brushes, markers and more. Grab whatever feels most natural and write whatever’s inside you,” the experience’s listing states.
A guestbook will also be on-site for visitors to sign and leave messages for the rapper. At the same time, fans can expect to be treated to a private performance from the Agora Hills rapstress herself.
Credit: Sasha Arutyunova
“At the end of the night, I’ll take centre stage for a performance in the living room,” the listing says. “I might sing new songs or some of my all-time faves, or both. Let’s see where the mood takes us.”
While the experience will take place in the United States, applications are open to a number of countries, including Australia.
“Airbnb is offering a chance for Doja Cat fans to be invited into her world like never before!” Airbnb’s country manager for Australia, Susan Wheeldon, said.
“We know Doja Cat is loved in Australia and we’re excited to offer fans the opportunity to be able to apply for an exclusive, one-of-a-kind, intimate performance in LA.
“Airbnb guests will get the chance to step into Doja’s creative space, surrounded by her grandmother’s artwork and a specially curated playlist, before enjoying a private, unplugged set. It will be an immersive, unforgettable experience.”
Credit: Sasha Arutyunov
“I’ve spent the last year performing on the world’s biggest stages, and now I’m ready to share my art with fans in a more intimate setting,” Doja Cat said.
“This will be a first for both me and my fans, and I’m excited to share this moment with them.”
The experience’s booking period officially launches on October 8 at 6:00pm PT (October 9 at 12:00pm AEDT) and runs until 11:59pm PT on October 11 (October 12 at 5:59pm AEDT). Costing $77 for each person, the 15 lucky fans who successfully secure a booking will undertake the experience on October 26.
The full listing, terms and conditions can be found here.
Travel costs aren’t included.
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