Australian Unity encourages finding life balance, via The Royals
Australian Unity has launched its first major brand campaign since appointing The Royals to its creative account last year, reinforcing its ‘Real Wellbeing’ proposition by reminding Aussies to find balance in their lives.
For more than two decades, the brand has tracked the wellbeing of Australians through the Australian Unity Wellbeing Index, in partnership with Deakin University. The research found that for different people across their life courses, the balancing act looks very different.
‘Real Wellbeing: Balance Your Being’ hopes to encourage Aussies to find their personal balancing act and take care of themselves.
“The work leverages the fundamental truth that life is a constant juggling act,” said D’arne Buckley, head of brand and content at Australian Unity.
“Whether that be balancing work and life, saving and spending, our need for care and the desire to be free. Finding more equilibrium in our lives is key to achieving ‘Real Wellbeing’.”
The 60-second TVC showcases the various factors of the audience’s lives that require balance, and highlights the powerful tensions we find ourselves managing on any given day.
“This was a rare opportunity to tell the story of Australian Unity’s 180 year history of helping Australians achieve greater wellbeing in their day to day lives and we are incredibly proud of how we have delivered a campaign about life’s great balancing act,” Andrew Siwka, managing partner at The Royals, said.
The campaign also includes social and online executions, and multiple OOH placements, facilitated by Initiative.
Credits:
Client: Australian Unity
Creative agency: The Royals
Production partners:
Production house: Photoplay
Director & photographer: Tim Georgeson
Post production: Heckler
Motion graphics: Mac Archibald
Sound house: Stare Crazy
Media partner: Initiative
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
Linkedin
Have your say