New digital agency AnalogFolk has announced a swathe of senior hires to deliver on recent new business wins.
The agency has picked up business from Foxtel, Casella Wines and Sumo Salad.
The agency opened its doors on 1 November 2011 with Tribal DDB’s Matt Grogan and BWM’s Matt Robinson heading it up, and has grown to a team of 14 in six months.
The agency is looking after the digital work and customer loyalty program for Sumo Salad, has extended its relationship with Casella Wines and is working with Foxtel on a project basis.
The new team includes Larissa Best – who joins the team tomorrow – as client partner. Best was formerly senior activations director at Mango.
Peter Vahaviolos, previously technical lead at The White Agency, has taken the role of lead creative technologist.
John Jordan departs Tribal DDB along with his creative partner Anton Posa to join AnalogFolk as an integrated creative team.
Chris Jeffree joins as interaction designer, leaving his role as designer at digital agency Holler.
Marina Younger leaves MTV to join the agency at the end of April as associate producer.
Matt Grogan, creative director of AnalogFolk said, “Due to the diversity of each new project, it’s essential that the people we bring on board have a broad view of the communications landscape. We need people with a range of skills as there’s a good chance what they are doing today will be different to what they are doing tomorrow.”