Rdio engages Perfeckt

Music streaming site Rdio, which launched in Australia at the start of the year, is working with Eckfactor’s digital and content business Perfeckt.

Perfeckt, which launch last October, will be working for Rdio through Inception Digital, the technology and content business that quietly launched in August last year.

Perfeckt joins a team that includes Weber Shandwick, Sound Alliance and Vice working with the new brand, which is being driven by ex-Virgin Mobile marketer Dave Cain.

Cain joined Rdio in March as head of marketing and business development.

Rdio is jostling for position with soon-to-launch Spotify, which is being led by former Google and YouTube executive Kate Vale as MD. Radinck van Vollenhoven, who helped set up Spotify in the Netherlands, has since joined in a sales role.

Cain was unavailable for comment.


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