Rdio engages Perfeckt

Music streaming site Rdio, which launched in Australia at the start of the year, is working with Eckfactor’s digital and content business Perfeckt.

Perfeckt, which launch last October, will be working for Rdio through Inception Digital, the technology and content business that quietly launched in August last year.

Perfeckt joins a team that includes Weber Shandwick, Sound Alliance and Vice working with the new brand, which is being driven by ex-Virgin Mobile marketer Dave Cain.

Cain joined Rdio in March as head of marketing and business development.