AnalogFolk raid Hogarth for managing partner
AnalogFolk Australia has hired Hogarth’s Kim Le Gras as managing partner, Mumbrella can reveal.
Le Gras joins the agency with more than 20 years of experience, having been with Hogarth for the last year, most recently as client director, leading Suncorp Group, Vodafone, Dyson, and Woolmark.
Le Gras joins the indie from WPP’s Hogarth
The appointment comes less than a month since the agency became wholly Australian-owned through a management buyout, making the agency the latest to go independent through a local licensing deal.
Previously, Le Gras has held roles at Optus’ bespoke agency, Yes Agency, DDB Group, The Campaign Palace, and J Walter Thompson, amongst others.
Of the appointment, AnalogFolk Australia CEO, Matt Robinson, said: “We’re incredibly excited to welcome Kim to our team. Her proven track record in driving results for global brands and her dedication to building strong client relationships aligns perfectly with our values at AnalogFolk. We’re confident that her leadership will propel our agency forward, setting new standards of excellence for our clients and our team.”
Le Gras added: “I’m thrilled to be joining AnalogFolk Australia during this exciting time of growth and innovation. I look forward to contributing my experience and passion for marketing to help drive the agency’s success and deliver exceptional outcomes for our clients.”
Last week AnalogFolk won the creative and digital account for Lark Distilling, with the agency having already commenced work on the liquor business’ first brand platform.
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