AnalogFolk staffs up after Beiersdorf win

Ad agency AnalogFolk, which has just celebrated its first birthday, has won a portion of Beiersdorf brands Nivea and Nivea for Men, displacing incumbent Orchard.

The agency, which started off as a purely digital shop and has since shifted its offering into other disciplines, takes on CRM, digital and brand activation duties for the two brands.

The news comes as Analogfolk hires more staff. Lucy Plunkett joins as client partner from BD Network, Rikki Townsley as senior strategist from Naked Communications.

Other hires includes Tully Smyth as social media manager from Holler, Stephen Levin as senior producer from Ogilvy London, Jack Brown as creative technologist from Deepend, and Rhys Edwards as community manager from Soap Interactive.

Agency co-founder Matt Robinson said: “We are truly thrilled to be working with the fantastic team at Beiersdorf, and with such well loved brands as Nivea and Nivea for Men. We’ve added some incredible new talent to the team at AnalogFolk, covering everything from experiential, CRM, comms planning and social – and we can’t wait to get to work with the Nivea team on creating some great work.”


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