Dr Mumbo

Andy Flemming is eaten by a lion (sort of)

For those cynics among you who thought that every second of M&C Saatchi’s recent ad for Optus – which featured flying elephants, crocs and rhinos – involved only digitally animated animals and not the real thing, spare a thought for the agency’s creative director Andy Flemming.

The poor chap was bitten by a lion during the shoot in South Africa.

Really? Well, yes. And here’s the medical certificate to prove it.

And here’s the bite – a savage blow to Flemming’s love handle.

And here’s the culprit, having a play fight with a young hyena, pictured with an unsuspecting Flemming.

“Yes, I got bitten by a lion,” said Flemming. “A nine-month old white lion – while the cowardly producer and art director sat back and watched. It was just a playful nip, but it is without doubt the coolest thing that has ever happened to me.”

What a hero. And here’s that ad, which, unsurprisingly, does not feature the offending lion.

http://youtu.be/XZ4asHmGcX8

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