Andy Mulrenan joins MediaCom to head The Entertainment Division

MediaCom has appointed Andy Mulrenan as head of The Entertainment Division (TED), replacing Ben McCallum who became MediaCom Sydney’s general manager in October last year.

Mulrenan joins the agency from his previous three year stint as Havas Media Group’s business director.

Andy Mulrenan is replacing Ben McCallum

In his new role Mulrenan will lead MediaCom’s Entertainment team and endeavour to grow its clients including Universal, Sony, Dell and News Corp.

“It’s a great time to join MediaCom. A really positive new business profile shows how relevant the company’s offering is to clients today. I look forward to bringing a challenging and progressive mind-set to teams across the region.

“It’s important that we lead in the delivery of a constantly improving product, taking a simple focus on the best possible outcomes for clients and making MediaCom a place that continues to flourish,” Mulrenan said in a statement.

Throughout his career he has also held positions at ZenithOptiMedia and OMD.

McCallum added: “I’m delighted that Andy is a member of the MediaCom team. Andy brings fantastic experience with him and I have no doubt he is going to use that to really push our entertainment brands forward.

“We have big plans ahead at MediaCom and Andy is going to be playing a leading role. Andy will be a great asset for us and our clients.”


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