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Angela Swayn becomes group media director at Maxmedialab

Luxury boutique agency Maxmedialab has appointed former Zenith general manager, Angela Swayn, as group media director.

In her new role, Swayn will be responsible for looking at how digital technologies can be used to develop the full-service agency’s client offerings.

Maxmedialab’s Angela Swayn: ‘Our industry is moving at such a fast pace’

Swayn joined Zenith in November 2015 from OMD, where she held the position of global business director which included two years leading the Tourism Australia account and managing the Prestige client team.

Lynette Phillips, CEO and founder of Maxmedialab, said: “We leverage tiered, integrated strategies that include a mix of earned, paid, influencer engagement, communications, data and insights, social and content services all working together, threaded together by big end-to-end ideas.

“We are thrilled to welcome Angela with her wealth of media experience and know she will not only be an incredible asset to the team but also our clients. Angela’s role will be focused on making the full service client experience at Maxmedialab even more exceptional.”

The agency currently counts Hermès, La Prairie, Giorgio Armani, Audemars Piguet and Ralph Lauren among its clients.

In January, Maxmedia won the PR, media planning and buying accounts for beauty and luxury lifestyle brand distributor, Luxasia.

Swayn said of her appointment: “I feel very privileged and excited to join Lynette and her team at MML. Our industry is moving at such a fast pace that clients are now requiring their agency partners to not only help them navigate this change but to also be agile in meeting their needs.

“The unique way that MML are successfully servicing clients with their full service offering combined with a passionate team is what attracted me to the role.

“Moving from a multinational media agency, I saw an opportunity for me to be part of a fast growing boutique agency that is already expertly guiding clients on their marketing journeys.”

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