More changes to Foxtel’s marketing executive ranks as Brigitte Slattery departs
Foxtel’s group head of lifestyle digital and marketing, Brigitte Slattery, has joined NBC Universal International Networks.
Taking the role of director of marketing and digital for Australia and New Zealand, Slattery will be responsible for the firm’s digitalisation strategy across the region along with overall marketing and PR strategy.
Slattery becomes the latest marketing executive to leave Foxtel since Andy Lark was replaced by Kieran Cooney in October last year.
In February head of sports marketing, Adam Ballesty, stepped down after six months and a month later, long-serving general manager of advertising sales and brand partnerships, Andrew Mulready, left the subscription TV provider.
Slattery joined Foxtel in 2014 as head of marketing lifestyle and became group head of marketing and digital lifestyle three years later.
Prior to joining Foxtel, Slattery worked with major entertainment companies within Australia including Warner Bros, HBO and Ten. In 2017, she picked up an ASTRA award for Creative Professional of the Year.
Slattery said: “It’s an exciting time to join such an innovative and future focused global entertainment company. I’m looking forward to reshaping the digital offering and driving new customer experiences for the business.”
Chris Taylor, managing director of distribution and networks for ANZ, said: “I am delighted to welcome Brigitte to the NBCUniversal International Networks team.
“Brigitte is a highly regarded, innovative marketer and digital leader, who brings with her breadth of experience and creativity. Brigitte’s combination of marketing and digital skills equip her perfectly for this exciting new role in our business.”
Congratulations Brig!
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Unlike Foxtel, “Brigitte is a highly regarded, innovative marketer and digital leader, who brings with her breadth of experience and creativity…”
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Can anyone tell me what lifestyle marketing is?
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