Anglicare highlights support for disadvantaged people in NDIS ad

Social welfare charity Anglicare Southern Queensland has launched a new campaign that aims to promote the brand as a trustworthy support service via its recently launched National Disability Insurance Scheme.

The new campaign, from Brisbane-based agency Khemistry features 10 different 30-second ads, designed to showcase the breadth of Anglicare’s ‘all-of-life’ services.

The various spots focus on Anglicare’s Disability, Help at Home, Family and Wellbeing, Foster Care and Mental Health and Wellbeing services, and the help it offers to people at various life stages and in different situations.

Anglicare Southern Queensland’s head of marketing Christina Walker, said: “With the National Disability Insurance Scheme (NDIS) rolling out across Australia, there has been a major shift in the way people receive care and support services. Our challenge was to promote how Anglicare can meet all of these needs.

“It was critical that Anglicare be top of mind, as an influx of informed clients and new competitors begin to navigate the open care and support service market.”

Khemistry managing partner, Andy Fyffe said the campaign came about after “extensive research” by the agency.

“Our research showed amongst other things that the care industry has traditionally focused on clients’ ‘needs’ rather than what clients ‘want’ out of life,” Fyffe said.

“This provided us with a perfect opportunity to showcase that Anglicare provides its clients with the support they need to live the life they want, through the staff actively engaging with each of their clients.”

The campaign, which launched on Tuesday, features genuine clients of Anglicare.


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