Angus Sampson stars in Surf Life Saving Australia summer campaign
Surf Life Saving Australia has recruited former nipper and surf lifesaver, Angus Sampson, to launch its new summer campaign via Banter.
The new national ‘Stop. Look. Stay Alive’ safety campaign is aimed at men, with the hope that water safety is seen as a priority when swimming in the ocean this summer.
Sampson, a former nipper and surf lifesaver at Freshwater SLSC on Sydney Northern Beaches, will star in the television, online, print, and outdoor advertising campaign.
Tragically last year alone, 150 people drowned along Australia’s coastline, with all deaths occurring outside of the patrolled areas. Males made up 86% of the drownings.
Brett Morgan, senior manager, marketing and brand, Surf Life Saving Australia, said the campaign is “a true career highlight”.
“It’s not often that the stars align to bring together great talent, creative and production all wrapped around a very important community safety message, aimed at saving lives,” he said.
Paul Den, co-founder of Banter, added: “With over 50,000 km of coastline, sadly, too many people still drown each year. Surf Life Savers can’t be everywhere. It’s time for our country to band together and support our Surf Lifesavers. It’s been an absolute pleasure working with Brett and the team to create a concept that truly encourages people to stop, look, and stay alive.
“If you had told me nine years ago, when we started Banter, that we’d have Angus Sampson delivering a monologue in a tuxedo jacket and boardies, I wouldn’t have believed it. This truly is a dream campaign to work on!”
Credits
Surf Life Saving Australia
Brett Morgan – Senior Manager, Marketing and Brand
Banter
Paul Den – Co-Founder
Tori Anderson – Producer
Callam Paul, Account Executive
Lucie Drysdale, Account Executive
Crew
Director: Alan Harca
1st AD: Naomi Einfeld
2nd AD: Oli Roe
DOP: Brendan Barnes
1st AC: Louis Lau
2nd AC: Sid Tinney
Gaffer: Tom Brian
Best Boy: Phil Bacon
Best Boy: Chris Follet
Key Grip: John Balbi
Grip: Brendan
Elder Grip: Nick Towel
Steadicam Operator: Jonathan Baker
Safety Officer: Wayne Pleace
Unit Production: Johnny K
Sound Recordist: Mark Van Kool
Photographer: Steve Baccon
HMU: Alphie Sadsad
Lead Casting: Creative Representation
Casting: Wink Models
Casting Support: Shift20
Catering: Tony’s Chicken Shop
Post Production Offline Editor: Alan Harca
Colourist: Marcus Friedlander
VFX: Aleks Manou
Sound Design and Composition: Mosaic Sound
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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